JLB kicks off 2025 with “10K Feelings” - a love story about choosing yourself first
After a six-month pregnancy hiatus, award-winning folk, jazz, and blues singer Justina Lee Brown (JLB) is back—hitting the ground running in 2025 with a Blues Music Award for Best Songwriter and the release of the music video for her electrifying track, “10K Feelings.”
A high-octane fusion of jazz and rock, “10K Feelings” captures Brown’s raw reflection on a love that leaves her trapped in unreciprocated emotions. But this isn’t a song of despair, it’s an anthem of self-worth. As she belts out, “I got to go!” in the chorus, Brown delivers a powerful message about walking away from relationships that no longer serve you.
The video mirrors this emotional tug-of-war, showcasing moments of intimacy, conflict, and, ultimately, the decisive act of letting go. From intimate moments to heated fights, Brown portrays the weight of indecision before ultimately choosing to let go, a visual extension of the song’s title, “10K Feelings.”
Fresh off making history as the first African and Nigerian artist to win the Swiss Blues Award in 2024, Brown continues her streak with another major win at the Blues Music Awards. The “10K Feelings” visuals are yet another testament to her star power, delivering not just a performance, but a message of resilience for anyone navigating emotional turmoil.
The official video for “10K Feelings” is now streaming on YouTube, Trace, and MTV Base.
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